James has devised and developed an outstanding system for measuring a person's motivational needs and wants, as well as an assessment of their current motivational state…The system accurately identified the factors which motivate me, as well as diagnosing some transient issues which are affecting my life at present.

James Sale is motivation personified.

James has always amazed me how insightful he is and his ability to adapt a mentoring session on time management, work life balance and sales and marketing and motivating me to achieve far more than planned.

His drive, energy, enthusiasm and ability to motivate me, puts James, in my eyes as the foremost authority on motivation in the UK.